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Opening of “Pictogram solo by Ico”

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Opening of “Pictogram solo by Ico”

La Plataforma, art gallery and production studio, presents the individual exhibit Pictogram solo by Ico, by the artist Xavier Rosales Ico (Barcelona, 1973). The inauguration will take place on Friday 18th March at 19.30h.

Under the premise “less is more”, the visual artist and graphic designer Xavier Rosales Ico has created a series of artworks looking for simplicity and minimalism. Using the concept of graphic readymade – found pictograms, taken out of their usual context – he polishes the foreseeable or the conventional message that is expected from the signs to achieve their essence and, like this, achieve the transmission of beauty in its purest state.

With aesthetic and conceptual referents such as Russian Suprematism, Dadaism or Bauhaus, the artist uses signs such as the dot or the cross – that contain several established symbolic and interpretative connotations – to add new meanings and question them from a different point of view. His innovation lies in starting from graphic design to treat icons that, often, stay invisible because of their everyday use, and be able to surprise the viewer by transporting them to the art field. During the inauguration, we will be greeted with the artist’s presence, live music and beers by Estrella Damm.

Xavier Rosales Ico (Barcelona, 1973) graduated in Graphic design and Visual arts from Barcelona’s art school Massana. He is a graphic designer, art director and creative director besides a platic artist. Due to this duality, he’s worked for communication and advertising agencies as well as a freelance artist. He has exhibited his work –that includes painting, drawing and sculpture– both in collective and solo shows, that were held in national as well as international cities.


“PICTOGRAM SOLO BY ICO”

LA PLATAFORMA, ART GALLERY AND PRODUCTION STUDIO

OPENING FRIDAY 18TH MARCH AT 19.30H

EXHIBITION FROM 18.03 > 18.04